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Adidas AG

  • Wednesday, 11 December, 2024
    Adidas headquarters raided for second day in €1bn tax evasion probe

    German sportswear giant says long-running investigation unlikely to have ‘any significant financial impact’

    Sculpture in front of Adidas headquarters in Herzogenaurach, Germany
  • Friday, 22 November, 2024
    US & Canadian companies
    Designer Thom Browne did not infringe Adidas trademarks, court rules

    High Court judge says consumers can distinguish between three and four stripes

    Thom Browne wearing his signature suit in London in July
  • Saturday, 2 November, 2024
    Lex
    Adidas is outrunning Nike — and its comeback has legs Premium content

    The question now is no longer how quickly can the German company recover but how long can it keep up the momentum

    Adidas Samba and Gazelle sneakers on sale at a shop in Berlin, Germany
  • Tuesday, 29 October, 2024
    Adidas receives €100mn boost from Kanye West settlement

    German sportswear group to make further charity donation after agreeing deal with controversial rapper

  • Tuesday, 30 July, 2024
    Visual story
    Inside the race to make the world’s fastest running shoes

    CT scans reveal the technology propelling record-breaking long-distance runners

  • Friday, 19 July, 2024
    Adidas pulls Bella Hadid from campaign after Israeli criticism

    Model was promoting shoes linked with 1972 Olympics during which 11 Israeli team members were killed in terror attack

    Bella Hadid dressed in Adidas sportswear and holding a bouquet of flowers
  • Wednesday, 17 July, 2024
    Fashion
    Adidas seeking ‘monopoly’ on stripes, New York designer tells London court

    Thom Browne and German sportswear brand in fresh logo battle

    Designer Thom Browne
  • Tuesday, 16 July, 2024
    Adidas raises full-year guidance as turnaround plan takes effect

    German sportswear brand increases profit outlook for second time in three months

    Adidas Gazelle trainers
  • Wednesday, 26 June, 2024
    Two employees leave Adidas after probe of China corruption claims

    Sportswear maker is still investigating a whistleblower’s anonymous allegations of embezzlement

    An Adidas store in Beijing
  • Monday, 17 June, 2024
    HTSI
    Is there life after the Samba?

    The classic Adidas sneaker has had a rough time of late. One fanatic wonders what to wear next

    The sold-out Adidas Originals by Wales Bonner scarlet Sambas with contrast topstitching
  • Sunday, 16 June, 2024
    Adidas investigates bribery allegations in China

    Senior managers accused of receiving millions of euros in kickbacks

    Front of an Adidas store in Shanghai
  • Monday, 6 May, 2024
    Rutherford Hall
    Grab your trainers, the non-doms are getting ready to run

    A behind-the-scenes look at the work of Rutherford Hall, critical communications strategist

    Illustration of fictional character Rutherford Hall
  • Tuesday, 30 April, 2024
    Adidas delaying launches of premium trainers to maintain exclusivity

    Chief executive says market could ‘overheat’ and suggests rival Nike overpaid in its German football sponsorship deal

  • Wednesday, 17 April, 2024
    Adidas scores a hit with first batch of unsold Yeezy shoes

    German group secured over €500mn of orders in online sale after severing ties with Kanye West following antisemitic remarks

    Yeezy shoes on display in a store
  • Saturday, 23 March, 2024
    Scoreboard
    Can a watchdog fix English football? Premium content

    Plus, Nike vs Adidas and Amazon’s sports media bet

  • Thursday, 21 March, 2024
    German national football team ends 77 years of sponsorship with Adidas

    US rival Nike will become main supplier of kits in 2027

    The official jerseys of the German national soccer team for the upcoming European Football Championship 2024
  • Wednesday, 13 March, 2024
    Adidas says China recovery will power growth

    World’s second-largest sportswear brand expects boost from key market as it battles US slowdown

    A close-up image of the top of a blue and white Adidas training shoe
  • Tuesday, 12 March, 2024
    News in-depth
    Bjørn Gulden: the ‘chaotic’ ex-footballer revamping Adidas

    The German sportswear brand is expected to report a profit despite the Yeezy debacle

    Montage of Adidas shoe and Bjørn Gulden
  • Wednesday, 14 February, 2024
    Orascom Construction Industries NV
    Egypt’s richest man Nassef Sawiris considers breaking up his empire

    Billionaire says options for OCI Group include selling off all assets and turning it into cash shell for new acquisitions

    Nassef Sawiris
  • Friday, 10 November, 2023
    John Gapper
    Adidas needs to rediscover its creativity after Yeezy

    The German brand cannot just rely on collaborations and sporting heritage to drive sales of its sneakers

    A shopper browses the sport shoes at an Adidas store in Germany
  • Wednesday, 18 October, 2023
    Adidas makes tracks in its post-Kanye recovery

    Sportswear brand raises full-year outlook again after breaking partnership with controversial rapper a year ago

    Adidas shoes on display in a shop
  • Wednesday, 4 October, 2023
    Business InsightOlaf Storbeck
    The Yeezy standard for accounting

    The debacle over the abortive tie up between Adidas and Kanye West points to a broader need for disclosure

    A pair of Yeezy trainers
  • Wednesday, 20 September, 2023
    Kanye West did not mean antisemitic remarks, Adidas CEO claims

    Bjørn Gulden tells podcast that it was ‘unfortunate’ that scandal over controversial rapper ended brand partnership

    Adidas chief executive Bjørn Gulden
  • Thursday, 3 August, 2023
    Adidas pledges to donate €110mn to charity from Yeezy sale

    Second batch of remaining stock from group’s collaboration with Kanye West set to be sold this month

    Yeezy shoes on display in a New Jersey store
  • Wednesday, 5 July, 2023
    Adidas’s only female executive board member quits as exodus grows

    Amanda Rajkumar’s exit is latest in string of departures of senior women from German sportswear maker

    Amanda Rajkumar
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